SBKITS Library

In short, he said Google first cuts down the pages that can rank for a specific query to a short list of let’s say about 1,000 pages. Then the magic happens where Google will apply ranking signals or as he calls it “magic signals” to that cut down list. It is on that level where the true Google ranking magic happens, Gary said.

New marketing concepts keep on emerging nowadays! And it's getting harder and harder to differentiate between the different terms being used. 

In this video, we’re going to show you how to unravel the gap that is between two major concepts: 

Digital Marketing and Growth Marketing 

And why it's important to know how they differ…

Listen to this question 
https://www.youtube.com/watch?v=Yx997SsiYlw&t=1079s

YouTube has published a free step-by-step guide designed to help business owners launch a channel, establish an online presence, and reach new customers. It talks about

Launching a Channel

Creating Videos

Live Streaming on YouTube

Plus more

In this video I cover: 

- “The Algorithm”

- Ranking Feed & Stories 

- Ranking Explore 

- Ranking Reels 

- "Shadow Banning" 

- Influencing Your Experience

John Mueller of Google replied (at the 37:06 mark) saying that in most cases, Google will just ignore the links but in some cases, where there is a clear pattern of spammy and manipulative links by the site, Penguin may decide to simply distrust the whole site.

Learn the fundamentals of conversion modeling in Google ads in this tutorial and what Google products can help you to have a Privacy-Centric measurement strategy

A look at the patent and the processes behind Latent Semantic Indexing, and whether or not Google actually uses LSI.

- https://twitter.com/JohnMu/status/1156293862681468929
- https://twitter.com/JohnMu/status/1441093715691327492
- https://twitter.com/JohnMu/status/1374329009891336192

 Armed with all the publicly available intel on social media, a cybercriminal can cobble together a profile of you—and use it in countless ways to break into your company’s network. 

 They might craft an email tailored to your interests (“Hello fellow dog lover!”) that gets you to click on a dubious link, inadvertently giving them access to the network, or insider details about service providers like your health-insurance company, so they can launch a ransomware attack. Or they might pretend to be you to trap somebody else at your business (“Hey, it’s Cindy’s birthday next week, click on this link to accept the invite to her party.”). And so on

That's the cure for marketing myopia.

Shifting the focus to Human behaviour

1. Buyers 

2. Suppliers 

3. Substitutes 

4. New Entrants 

5. Existing Rivals

New products are invented from scratch all the time, but this is merely one way to innovate.

Open source alternative to Unroll.me for Gmail

Want a color scheme that perfectly matches your favorite images? With Canva’s color palette generator, you can create color combinations in seconds. Simply upload a photo, and we’ll use the hues in the photo to create your palette.

Maximize Your Campaign Results
How objective-based advertising works in Linkedln Campaign Manager

According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.

But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.

Growth tips and brand-building highlights for your LinkedIn strategy

Freelancers dealing with unpaid overtime: How do you deal with a manager who's asking you to stay late, without extra pay? Should you work the extra hours for free? How to respond when work boundaries become unclear.

Nope. Not if it's outside of your previously established agreement.

When you're clear about your rate and terms BEFORE you take on a job, getting out of unpaid overtime won't be an issue.

Roleplay: Watch as Greg "The Boss" tries to pressure Chris "The Freelancer" to work a little longer. 

Some of the questions were: 
- If YouTube’s systems prioritze total overall watch time or individual user retention. 

- How long does it take new videos to get picked up by the recommendation algorithm?

-  Why is YouTube more likely to recommend big channels instead of growing ones?

Google gives some guidance on what to look for when looking at traffic drops which could stem from thing like

Technical issues

Security issues

Manual Actions

Algorithmic changes

Search interest disruption

Find holiday campaign ideas and use cases specific to your vertical

Get inspired and create Facebook ads using ideas customized to your business needs

More Details: https://www.facebook.com/business/news/create-content-with-facebook-campaign-ideas-generator

Here's a look at the brief history of online shopping, and how it has evolved over the years.

 See the entire lesson at http://g.co/DiscoverAI

WTF is ITP again?

WTF is link decoration? 

What are Facebook and Google doing about this? 

How would affiliate marketers and influencers be affected?  

Immersive content is a much-talked-about trend and possibly the way of

the future. But do you know what makes its various formats different?

How to spark awareness, engage, and convert your target audience across the buyer's journey

Every day, systematic errors in our thought process impact the way we live and work. But in

world where everything we do is changing rapidly-from the way we store information to the

way we watch TV-what really classifies as rational thinking?

 If you’re not familiar with the concept, it basically involves using tools that allow people with little or zero software development knowledge to create and build applications. 

No Code = require zero coding. 

 Low Code = tools require some knowledge of coding in some cases. 

These tools are the relationship counsellors that fixed the relationship between the marketing and IT teams. And it’s reshaping marketing, so let's find out more!

Very frequently, press coverage and even practitioners of analytics use the terms Artificial Intelligence and Machine Learning interchangeably. 

Disregarding the difference between AI and machine learning and deep learning. However, these three concepts do not represent the same.

But how exactly does this algorithm work? How does it decide what to prioritize in your Feed? 

A few skills to be a great writer.

Why you should use them? 

How to create a Short? 

and some best practices for using them.