SBKITS Library

Facebook "Breakdown Effect" explained

Facebook’s ad delivery system is complex. Sometimes we need a thorough explanation to understand it.

Googlers Talk About How They Shortlist Results For Ranking

In the second part of the Search Off The Record podcast released this morning Gary Illyes from Google explained how Google does ranking.

In short, he said Google first cuts down the pages that can rank for a specific query to a short list of let’s say about 1,000 pages. Then the magic happens where Google will apply ranking signals or as he calls it “magic signals” to that cut down list. It is on that level where the true Google ranking magic happens, Gary said.

YouTube Rolls Out New Tools & Resources For Small Biz Owners

YouTube rolls out new tools and resources for business owners as part of Google’s International Small Business Week event.

YouTube has published a free step-by-step guide designed to help business owners launch a channel, establish an online presence, and reach new customers. It talks about

Launching a Channel

Creating Videos

Live Streaming on YouTube

Plus more

Writing on Quora as a Business

A Guide on Getting Started
And What are some best practices around writing answers

How does Instagram work?

Why do I see what I see on Instagram?

In this video I cover:

- “The Algorithm”

- Ranking Feed & Stories

- Ranking Explore

- Ranking Reels

- "Shadow Banning"

- Influencing Your Experience

5 Tips for Getting Started with Measurement on Facebook

One session from "Sessions for Success" from Facebook Business

Twitter Agency Playbook

Twitter Ads
All you need to know to achieve the best results is right here

English Google SEO office-hours from October 29, 2021 - YouTube

This is a recording of the Google SEO office-hours hangout from October 29, 2021. These sessions are open to anything search & website-owner related like cra...

THE NATIVE ADVERTISING PLAYBOOK

SIX NATIVE AD CATEGORIES, SIX MARKETPLACE CONSIDERATIONS, AND IAB RECOMMENDED DISCLOSURE PRINCIPLES

Googler Says In some Cases Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site

Is the penguin penalty still relevant at all or are less relevant/spammy/toxic backlinks more or less ignored by the ranking algorithm these days?”

John Mueller of Google replied (at the 37:06 mark) saying that in most cases, Google will just ignore the links but in some cases, where there is a clear pattern of spammy and manipulative links by the site, Penguin may decide to simply distrust the whole site.

YouTube Creator Playbook

Tools and know-how developed by a generation of YouTube content creators to help brands as they develop content strategies that will resonate with 21st-century consumers.

Google Explains How to Use Headings for SEO

Google's John Mueller explains the proper use of heading elements (H1, H2, H3) for SEO.

Digital Marketing Report 2021

Digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. In 2020, a year much of the world was in lockdown, social media users grew at the fastest rate in three years to 4.20 billion. Mobile experienced phenomenal growth to become our first screen, and the COVID-19 pandemic drove consumers all over the world to embrace online shopping. For this and more, check out Digital 2021 below: your ultimate guide to the evolving digital world.

Free Professionally Designed Templates for Business

Free, beautiful, professionally-designed templates for invoices, quotes, proposals, receipts, agendas, schedules, & more. Available for Word, PDF, and Excel. Download, customize, and send in minutes.

Instagram says its algorithm won’t promote Reels that have a TikTok watermark

Instagram issued new best practices for creators who want to make content on Reels. The platform recommends getting rid of watermarks and logos and making sure content isn’t blurry.

How I Growth Hacked Mint.com From 0 to 1,000,000 Users in 6 Month

I joined Mint.com in 2007 as employee #4, within 6 months of launching the product we had 1,000,000 users!! Within 2 years the company sold to Intuit for $170M. Here's the story of the Mint Marketing Plan.

The most popular posts on Facebook are plagiarized - The Verge

A recent Facebook report arguably reveals something damning: almost all of the most-viewed posts on Facebook over the past quarter were effectively plagiarized from elsewhere

How to make sure you NEVER get fired

Seth Godin explains how to make sure you never get fired in this exclusive keynote from his bestselling book, Linchpin.

8 YouTube Algorithm Questions ANSWERED!

Rachel from Searching & Discovery Team at YouTube answering 8 of your questions about search and discovery.

Your Job is to Make Art

The bridge between your expertise and your ability to make money is your willingness to make art. To do the emotional labor of giving gifts and making change.
But don’t expect a map. That’s your job.

How Cheap WordPress Hosting make Money

Cheap WordPress Hosting Costs 30x More Than You Think (See the Math)

How Instagram Works: Learn How Instagram Ranks Content In Explore, Reels, Feed and Stories.

Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to how people use it. People tend to look for their closest friends in Stories, but they want to discover something entirely new in Explore. We rank things differently in different parts of the app, based on how people use them. Check out the post for more info on how they rank content in Explore, Reels, Feed and Stories.

Upskilling Is The Future of Education

Traditional education systems are failing us. The future of education won’t involve learning from outdated textbooks or from highly-specialised professors. Future skills will need to be learnt and developed in a different way - one which adapts to the rate of change and combines technology and education.

Who runs Huawei?

Answers to ownership and governance of the ICT company (best viewed on mobile).

Does Google Use Latent Semantic Indexing (LSI)?

A look at the patent and the processes behind Latent Semantic Indexing, and whether or not Google actually uses LSI.

More Resources:

- https://twitter.com/JohnMu/status/1156293862681468929
- https://twitter.com/JohnMu/status/1441093715691327492
- https://twitter.com/JohnMu/status/1374329009891336192

5 Things in SEO that Aren’t Important

In this video, you’ll find out which 5 things in SEO that don’t matter and where you should focus your time and efforts instead.

Googler Says Google Search Advocates Aren't Suppose To Know About Ranking Anymore

At the 25 minute mark, Martin said that his team technically now is “not supposed to know much about ranking.” Historically the team did, but not after he joined in 2018. He said John Mueller and Gary Illyes do know about rankings because historically they did have access to the ranking related details. But nowadays, he said, Martin and maybe the others, do not have as much access to these details.

How To Perform An SEO Audit Using Google Search Console

Step-by-step guide about how to audit your site with Google Search Console only.

Free Google Sheets Scripts for SEO

You will need to sign up for free and then you get access to a bunch of Google sheets that does things like

Get sitemap URLs into Google Sheets
Check HTTP status codes and final redirected URLs
Get search results for 600 keywords in Google Sheets per month, for free
Get your competitor’s last 6 months estimated organic traffic data in Sheets
Google autosuggested questions for any keyword, across any language
Append your keywords with all locations, from any country

What Hackers Can Learn About You From Your Social-Media Profile

Hackers can use powerful AI and software tools to scan social-media accounts at incredible speeds looking for details about your life.

Armed with all the publicly available intel on social media, a cybercriminal can cobble together a profile of you—and use it in countless ways to break into your company’s network.

They might craft an email tailored to your interests (“Hello fellow dog lover!”) that gets you to click on a dubious link, inadvertently giving them access to the network, or insider details about service providers like your health-insurance company, so they can launch a ransomware attack. Or they might pretend to be you to trap somebody else at your business (“Hey, it’s Cindy’s birthday next week, click on this link to accept the invite to her party.”). And so on

10 Types of Innovation: The Art of Discovering a Breakthrough Product

New products are invented from scratch all the time, but this is merely one way to innovate.

According to innovation firm Doblin, most big break throughs in history comprise some combination of the following 10 types of innovation.

How to Create Content that's “Better” than Your Competitor’s

Everyone says you need to create “better” content than your competitors. While it’s sound advice, what does “better” mean? It’s subjective, and in the marketing world, the phrase has become a cliche.

Google Prefers To Have Some Unique Content Above The Fold

Googler says that at least some of the above the fold content should be unique for the various pages having the same templated elements.

Googler Says Spelling Mistakes And Poor Grammar Are Quality Issues for Google

Google’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues that can impact the user experience.

How to Create HTML Email in Gmail

Create HTML emails in Gmail with CSS, insert tables, responsive images, buttons, social icons, and brand logos. You can design HTML email newsletters and signatures in Gmail without installing any extensions.

How to Unsubscribe from Mailing Lists and Junk Newsletters in Gmail

Unsubscribe from email newsletters and other bulk email in Gmail without installing any browser add-ons.

Open source alternative to Unroll.me for Gmail

Color wheel

Want to know what colors look good together? Canva's Color Wheel makes color combinations easy.

Also you will learn everything you must know about colors

Color Palette Generator

Want a color scheme that perfectly matches your favorite images? With Canva’s color palette generator, you can create color combinations in seconds. Simply upload a photo, and we’ll use the hues in the photo to create your palette.

Design size guide

A guide to help you make the right size of design for whatever you need

How Tech Companies Manipulate the Media ft. MKBHD

The 5 key ways that Tech Companies (Samsung, Xiaomi, OnePlus, Apple etc) try to control the narrative of the Media. Thanks to Marques

Domain Authority isn't used by Google

@JohnMu: I guess it just confirms that we don't use domain authority at Google :-).

How long does SEO take for new pages? #AskGooglebot

In this episode of AskGooglebot, John Mueller explains how long it takes a new page to be indexed by Google and what you can do to speed up the process.

Key Factors Influencing Online Purchases

Facebook Publishes New Report which looks at how the evolution of digital media has disrupted the modern shopping process, and what retail brands and marketers need to plan for within their process.

Where Are You on the Growth Marketer's Hierarchy of Skills?

How can I develop my career on this awesome company's Growth team?

Head Of Instagram Says Instagram Is No Longer A Photo Sharing App

Adam Mosseri, the head of Instagram, said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube. He describes some upcoming changes and experiments that Instagram will be doing, including showing users recommendations for topics they’re not following and making video more immersive by offering a full-screen experience.

29 Psychological Tricks To Make You Buy More

According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.

But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.

What the Apple iOS 15 Update Means for Email Marketing

With its looming iOS 15 update, Apple is putting a major blow to one of the most widely-used metrics to measure email marketing effectiveness — the open rate.

LinkedIn Product Pages

Getting Started Guide

Facebook launches "Horizon Workrooms." Here's how it works - Metaverse

Mark Zuckerberg revealed the new virtual reality app in an exclusive interview with "CBS This Morning" co-host Gayle King.

LinkedIn Product Pages FAQs

Frequently Asked Questions

A guide to growing your Brand on Linkedin

Recommendations to build a strategy for long-lasting growth.
Uncover long-lasting growth strategies for your Linkedin activities.

Uncover brand-building strategies on LinkedIn

Growth tips and brand-building highlights for your LinkedIn strategy

Block Pattern WordPress Directory

Add a beautifully designed, ready to go layout to any WordPress site with a simple copy/paste.

Are URLS case sensitive? #AskGooglebot

In this episode of AskGooglebot, John Mueller explains how uppercase and lowercase letters in URLs affect search engine crawling and canonicalization.

Clubhouse’s Creator Commons!

Here you’ll find everything you need to know as an aspiring, emerging, or established creator — including tips from our team and from creators in the community.

How To Say NO To A Toxic Boss Who Requests Unpaid Overtimea

Freelancers dealing with unpaid overtime: How do you deal with a manager who's asking you to stay late, without extra pay? Should you work the extra hours for free? How to respond when work boundaries become unclear.

Nope. Not if it's outside of your previously established agreement.

When you're clear about your rate and terms BEFORE you take on a job, getting out of unpaid overtime won't be an issue.

Roleplay: Watch as Greg "The Boss" tries to pressure Chris "The Freelancer" to work a little longer.

Pricing Design Work & Creativity

Confused about how to price creative services?
Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client?
Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job.

Introduction to ML and AI--MFML Part 1

Making Friends with Machine Learning was an internal-only Google course specially created to inspire beginners and amuse experts. Today, it is available to everyone!

Get Creative: 6 frameworks to tell your story on TikTok

Explore these six storytelling frameworks and find one that works for your business to connect with TikTok audiences.

YouTube's VP of Engineering on Recommendations Q&A

Hello Insiders! Today we have our VP of Engineering, Cristos, here to answer your questions about the recommendation system.

Some of the questions were:
- If YouTube’s systems prioritze total overall watch time or individual user retention.

- How long does it take new videos to get picked up by the recommendation algorithm?

- Why is YouTube more likely to recommend big channels instead of growing ones?

Web Vitals Patterns Library – common UX patterns optimized for Core Web Vitals

This collection includes patterns that are often tricky to implement without hurting your Core Web Vitals scores. You can use the code in these examples to help ensure your projects stay on the right track.

Small Business TikTok Ideas & Tips

TikTok is the platform for small businesses and entrepreneurship to post tons of glorious videos. We have researched to help out your small business on TikTok.

How To Implement A Growth Marketing Process (a.k.a A Growth Hacking Process)

A growth hacking or growth marketing process will ensure you can experiment rapidly and find huge wins for your business.

How to Work Smarter Not Harder - Productivity Hacks

6 time management principles that ensure we work smarter not harder and its these productivity laws that help us be more productive!

How Google Search reacts in critical moments

This short video explains how Google Search understands when there’s a trending event and reacts to display fresh, reliable and helpful content, such as showing maps, local resources and news information during wildfires or other crisis events.

How to Build a Self-Learning Organisation

Adaptable companies need adaptable people. The reason why so many companies fail is that they forget to focus on the individual - quite literally the human resources that are the glue that holds the company together.

Google ❤️ emojis How to bring more attention to your search snippets 👋

Emojis 😀 are frequently used in social media 🐦, email 📧, and messaging 💬, but not on websites 💻. Google Search’s support for emojis presents an opportunity for publishers to make their search snippets stand out.

Google Publishes a Post on Analyzing Google Search Traffic Drops

Google gives some guidance on what to look for when looking at traffic drops which could stem from thing like

Search interest disruption

Facebook Campaign Ideas Generator Tool

Find holiday campaign ideas and use cases specific to your vertical

Get inspired and create Facebook ads using ideas customized to your business needs

More Details: https://www.facebook.com/business/news/create-content-with-facebook-campaign-ideas-generator

Why lab and field data can be different (and what to do about it)

Learn why tools that monitor Core Web Vitals metrics may report different numbers, and how to interpret those differences.

Timeline: Key Events in the History of Online Shopping - Infographic

Here's a look at the brief history of online shopping, and how it has evolved over the years.

LinkedIn Launches a New Free Online Learning Center

Learn the science of marketing to professionals with LinkedIn in our free LinkedIn Marketing Labs learning center.

LinkedIn Career Explorer

LinkedIn Launches New Jobs on the Rise Report to Assist in Economic Recovery.

Learn how the skills you already have map to thousands of jobs.

Find back a Googler answer about SEO in 30s or less

Archive all Googlers tweets about SEO so you can easily share them back with your team or client

How Autocomplete works on Google Search - YouTube

Autocomplete is a feature within Google Search designed to make it faster to complete searches you’re beginning to type. You come to Google with an idea of what you’d like to search for. As soon as you start typing, predictions appear in the search box to help you finish what you’re typing. These time-saving predictions are from a feature called Autocomplete. Learn what factors into these helpful predictions and how it all works.

The concept of the One Metric That Matters (OMTM) and how to focus on it

Founders are magpies, chasing the shiniest new thing they see.
That means it’s better to run the risk of over-focusing (and miss some secondary metric) than it is to throw metrics at the wall and hope one sticks.

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. There are also some rules for what makes a good metric in general.

How do CEOs create an ideal work culture? 'You live it'

Patty McCord spent years as an executive at Netflix, where she was responsible for reimagining office culture and disrupting best practices. Her latest book is called “Powerful: Building a Culture of Freedom and Responsibility.

WTF is Apple’s ITP 2.2 update?

Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention، restricting the ability of companies like Facebook to measure traffic and attribute ads.

WTF is ITP again?

WTF is link decoration?

What are Facebook and Google doing about this?

How would affiliate marketers and influencers be affected?

Cold Email Templates

A Collection of Cold Outreach Email Templates
Find inspiration from best-performing cold emails, sorted by categories.

Inside TikTok’s Highly Secretive Algorithm - Investigation: How TikTok's Algorithm Figures Out Your Deepest Desires

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Every second you hesitate or rewatch, the app is tracking you.

VR, AR, MR, XR: What Are They, and What Makes Them Different?

Immersive content is a much-talked-about trend and possibly the way of

the future. But do you know what makes its various formats different?

How can a bad SEO practice rank first and a good practice

How can a bad SEO practice rank first and a good practice website ranks second and third when.

Google Launches Journalist Studio Suite of AI and ML Powered Tools for Reporters

A collection of tools to empower journalists to do their work more efficiently, creatively, and securely

Google Says Desktop Only Content Will be Dropped from March 2021

Google said March 2021 is the date for mobile first index. Desktop sites will be dropped and m-dot sites may experience bugs.

How Do Algorithms Work? A Basic Primer for Non-Marketers

Many people don’t trust algorithms and machine learning because they don’t have a complete understanding of how they actually work. Let's break it down.

SEO Starter Guide: The Basics | Google Search Central

A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials.

Google Web Creators: Updates, examples and guidance

Updates, examples and guidance from the Google Web Creators team on how to create, share and monetize content on the web.

Facebook Educator Hub Tool

Resources to support educators, however or wherever. The Educator Hub is designed to help teachers find or build their online community and discover resources for the classroom and beyond.

Google Search – Discover how Google Search works

Wondering how Google Search works? Learn how Google looks through and organises all the information on the Internet to give you the most useful and relevant search results in a fraction of a second.

Why procrastination is about managing emotions, not time

Address the real reasons you procrastinate and you’re more likely to start achieving your goals.

Now You Can See and Control the Data That Apps and Websites Share With Facebook

Introducing Off-Facebook Activity. A new tool that gives you more control of your data.

The SEO Guide - all about SEO

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

The Beginner’s Guide to Account-Based Marketing (ABM)

What account-based marketing is?
How ABM works?
Is ABM for you?

Continuous, lifelong learning is the future of work

What continuous learning is. Why continuous learning is the highest ROI activity your organisation can implement, and four actionable steps to becoming a continuous learning organisation.

What is Growth Marketing? How to become a Growth Marketer

What a Growth Marketer is not and then what a Growth Marketer is so that you can begin to adopt this role’s innovative way of thinking in your work.

The Periodic Table of SEO Success Factors

Download your free copy of the Search Engine Land’s SEO Periodic Table from Search Engine Land -- an essential reference for your search experiments.

No Code / Low Code is Reshaping Marketing | Top 5 No / Low Code Tools

No Code & Low Code tools!

If you’re not familiar with the concept, it basically involves using tools that allow people with little or zero software development knowledge to create and build applications.

No Code = require zero coding.

Low Code = tools require some knowledge of coding in some cases.

These tools are the relationship counsellors that fixed the relationship between the marketing and IT teams. And it’s reshaping marketing, so let's find out more!

The Difference Between A.I. and Machine Learning and Deep Learning

what’s the difference between AI and machine learning and deep learning?

Very frequently, press coverage and even practitioners of analytics use the terms Artificial Intelligence and Machine Learning interchangeably.

Disregarding the difference between AI and machine learning and deep learning. However, these three concepts do not represent the same.

HOW MUCH DO YOU CHARGE FOR A LOGO? Pricing Design Work & Creativity

Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client?

How Does Facebook News Feed Work?

Most people have more content in their News Feed than they could possibly browse in one session, Facebook use an algorithm to determine the order of all of the posts you can see.

But how exactly does this algorithm work? How does it decide what to prioritize in your Feed?

Google: Website Downtime Shouldn’t Impact Search Rankings

Google search rankings likely won’t drop if a website happens to go down for a short period.

Answer The Public - How To Guide

Need a quick reminder of how to get the most out of AnswerThePublic.com?
Then this visual reference tool is for you! From choosing the best seed terms, to the different insights each branch of the wheel provides, to a handy check list of dos and don'ts, you'll be an expert user in no time.

Will AI replace content writers and copywriters?

AI writing tools can replace some writers, but they can never replace great writers.

A few skills to be a great writer.

YouTube Short: What, Why, How & Best Practices

What Shorts are?

Why you should use them?

How to create a Short?

and some best practices for using them.

Upload Time Shouldn't Matter on YouTube

Original video "Answers to 6 Creator Questions (including the algorithm) Revealed by YouTube Insiders!"
https://www.youtube.com/watch?v=KiZ3RNaZ4VY

How Do YouTubers Make Money? (And Other Questions We Have to Answer)

Answering the top 10 questions YouTubers getCan You Trust MKBHD? https://youtu.be/5nLWTVTwOhYMKBHD Merch: http://shop.MKBHD.comTech I'm using right now: http...